MARTA On the go

MARTA On the go

MARTA On the go

Type

Personal Project

Collaborators

Designers & Researchers

Role

UI Design

Photography

Brainstorming

In an age of dominated by the screen, how can we integrate solutions from along existing brand with today’s leaders and create an experience for a user that is meaningful?

Type

Personal Project

Collaborators

Designers & Researchers

Role

UI Design

Photography

Brainstorming

In an age of dominated by the screen, how can we integrate solutions from along existing brand with today’s leaders and create an experience for a user that is meaningful?

Type

Personal Project

Collaborators

Designers & Researchers

Role

UI Design

Photography

Brainstorming

In an age of dominated by the screen, how can we integrate solutions from along existing brand with today’s leaders and create an experience for a user that is meaningful?

Case Study

Case Study

Case Study

Background

We wanted to combine the power of two brands, Airbnb and Converse, and leverage it into a solution that could benefit both companies and provide a novel experience for their user base.

Our first step in this process was to analyze the structure of both companies. We analyzed the critical value proposition for each of the companies.

Background

We wanted to combine the power of two brands, Airbnb and Converse, and leverage it into a solution that could benefit both companies and provide a novel experience for their user base.

Our first step in this process was to analyze the structure of both companies. We analyzed the critical value proposition for each of the companies.

Background

We wanted to combine the power of two brands, Airbnb and Converse, and leverage it into a solution that could benefit both companies and provide a novel experience for their user base.

Our first step in this process was to analyze the structure of both companies. We analyzed the critical value proposition for each of the companies.

Brainstorming

We identified three targets that played well into each company's brand and ethos, and we used these to decide the design decisions made moving forward

Brainstorming

We identified three targets that played well into each company's brand and ethos, and we used these to decide the design decisions made moving forward

Brainstorming

We identified three targets that played well into each company's brand and ethos, and we used these to decide the design decisions made moving forward

“How could we combine the offerings of Airbnb with an established brand like Converse?"

“How could we combine the offerings of Airbnb with an established brand like Converse?"

“How could we combine the offerings of Airbnb with an established brand like Converse?"

Design Details

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Design Details

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Design Details

Lorem ipsum dolor sit amet consectetur. Quam quis posuere pellentesque cras ac placerat in pulvinar neque. Non eget dictum porttitor justo eu iaculis nam amet. Tempus felis vitae condimentum consequat eget tempor mauris nullam ac. Nisl adipiscing quis curabitur neque. Eget vitae habitant auctor tristique. Volutpat nibh faucibus facilisi faucibus senectus posuere arcu nulla vel.

Wireframes and Final Screens

Using our user journey map as a base, we worked on two wireframes, one for an app based workflow and one for a web based workflow. Due to time constraints and an assumption that most of the traffic would come from the Airbnb site, we decided to focus our efforts on the Airbnb ecosystem and its integration. 

I focused on primarily on the app workflow. We decided to split the booking workflow onto the desktop version and the the post check-in and navigation on the app. We took this approach as people used Airbnb on their computers a lot more while booking but did not have them on hand while travelling.

Wireframes and Final Screens

Using our user journey map as a base, we worked on two wireframes, one for an app based workflow and one for a web based workflow. Due to time constraints and an assumption that most of the traffic would come from the Airbnb site, we decided to focus our efforts on the Airbnb ecosystem and its integration. 

I focused on primarily on the app workflow. We decided to split the booking workflow onto the desktop version and the the post check-in and navigation on the app. We took this approach as people used Airbnb on their computers a lot more while booking but did not have them on hand while travelling.

Wireframes and Final Screens

Using our user journey map as a base, we worked on two wireframes, one for an app based workflow and one for a web based workflow. Due to time constraints and an assumption that most of the traffic would come from the Airbnb site, we decided to focus our efforts on the Airbnb ecosystem and its integration. 

I focused on primarily on the app workflow. We decided to split the booking workflow onto the desktop version and the the post check-in and navigation on the app. We took this approach as people used Airbnb on their computers a lot more while booking but did not have them on hand while travelling.