MARTA On the go
MARTA On the go
MARTA On the go
Type
Personal Project
Collaborators
Designers & Researchers
Role
UI Design
Photography
Brainstorming
In an age of dominated by the screen, how can we integrate solutions from along existing brand with today’s leaders and create an experience for a user that is meaningful?
Type
Personal Project
Collaborators
Designers & Researchers
Role
UI Design
Photography
Brainstorming
In an age of dominated by the screen, how can we integrate solutions from along existing brand with today’s leaders and create an experience for a user that is meaningful?
Type
Personal Project
Collaborators
Designers & Researchers
Role
UI Design
Photography
Brainstorming
In an age of dominated by the screen, how can we integrate solutions from along existing brand with today’s leaders and create an experience for a user that is meaningful?
Case Study
Case Study
Case Study
Background
We wanted to combine the power of two brands, Airbnb and Converse, and leverage it into a solution that could benefit both companies and provide a novel experience for their user base.
Our first step in this process was to analyze the structure of both companies. We analyzed the critical value proposition for each of the companies.
Background
We wanted to combine the power of two brands, Airbnb and Converse, and leverage it into a solution that could benefit both companies and provide a novel experience for their user base.
Our first step in this process was to analyze the structure of both companies. We analyzed the critical value proposition for each of the companies.
Background
We wanted to combine the power of two brands, Airbnb and Converse, and leverage it into a solution that could benefit both companies and provide a novel experience for their user base.
Our first step in this process was to analyze the structure of both companies. We analyzed the critical value proposition for each of the companies.
Brainstorming
We identified three targets that played well into each company's brand and ethos, and we used these to decide the design decisions made moving forward
Brainstorming
We identified three targets that played well into each company's brand and ethos, and we used these to decide the design decisions made moving forward
Brainstorming
We identified three targets that played well into each company's brand and ethos, and we used these to decide the design decisions made moving forward
“How could we combine the offerings of Airbnb with an established brand like Converse?"
“How could we combine the offerings of Airbnb with an established brand like Converse?"
“How could we combine the offerings of Airbnb with an established brand like Converse?"
Design Details
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Design Details
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Design Details
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Wireframes and Final Screens
Using our user journey map as a base, we worked on two wireframes, one for an app based workflow and one for a web based workflow. Due to time constraints and an assumption that most of the traffic would come from the Airbnb site, we decided to focus our efforts on the Airbnb ecosystem and its integration.
I focused on primarily on the app workflow. We decided to split the booking workflow onto the desktop version and the the post check-in and navigation on the app. We took this approach as people used Airbnb on their computers a lot more while booking but did not have them on hand while travelling.
Wireframes and Final Screens
Using our user journey map as a base, we worked on two wireframes, one for an app based workflow and one for a web based workflow. Due to time constraints and an assumption that most of the traffic would come from the Airbnb site, we decided to focus our efforts on the Airbnb ecosystem and its integration.
I focused on primarily on the app workflow. We decided to split the booking workflow onto the desktop version and the the post check-in and navigation on the app. We took this approach as people used Airbnb on their computers a lot more while booking but did not have them on hand while travelling.
Wireframes and Final Screens
Using our user journey map as a base, we worked on two wireframes, one for an app based workflow and one for a web based workflow. Due to time constraints and an assumption that most of the traffic would come from the Airbnb site, we decided to focus our efforts on the Airbnb ecosystem and its integration.
I focused on primarily on the app workflow. We decided to split the booking workflow onto the desktop version and the the post check-in and navigation on the app. We took this approach as people used Airbnb on their computers a lot more while booking but did not have them on hand while travelling.
